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Cat bradley runner blog2/22/2024 ![]() ![]() ![]() I also need to know who is behind the relationship. And because I want to be so involved with the community, I need to only partner with brands whose products and mission align with my mission and needs as an athlete. I am at a point in my career where racing is important, but community outreach is everything. I reevaluated what a brand relationship meant to me. Even if I hadn’t, there is no way my agent would point me to another similar relationship for the sake of his reputation and mine. I literally couldn’t think of a way to promote a product I hardly used authentically, and for a brand manager, I had never spoken to.Īfter that instance, I called it on the influencer posts. In one instance, I almost had to pay back a brand for neglecting to fulfill my contract. And so when my belt wasn’t quite so tight, I didn’t say a thing. I didn’t know what to say when I didn’t know the brand. While I fault no one for making a living on influencer marketing, and I am very grateful for my own stint in this type of work, I struggled with it. I didn't know the people behind the brand, and often I didn’t know the product until it was sent to me. I signed several 1-4 month contracts negotiated through my agent and structured as X amount of posting equaled X amount of money. As a professional trail runner with no races or events possible, that meant seeking out short-term influencer contracts. In 2020, at the height of the pandemic and hurting for a little extra money, I asked my agent to get me as much work as possible. ![]()
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